Create. Inspire. Serve!
March 2015 
Three Questions to Discover Your Brand's "Je Ne Sais Quoi!"  

When I discovered archetypal branding, I was thrilled. The alignment with storytelling was one thing. The other thing? Uncovering your "je ne sais quoi." That creative spark that represents your presence and speaks naturally to your tribe. 

The process of uncovering your archetype reveals that spark, and how to share it, so your built-in audience comes a runnin'!

To learn three questions you can ask to discover your brand's "je ne sais quoi," scroll down to Tales of Transformation & Artistry and . . .   

Enjoy! 
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Your Presence Moment

When inspiration strikes, write it down. Don't wait! Even if it shows up at three in the morning (which is when my muse likes to talk to me!). That's when it contains that creative spark.

P.S. C'est la vie, mon ami! That creative muse has a mind all its own. Thank goodness! 

Andrea's Calendar

March 2015
Present Like A Pro! 
Live Online Virtual Course  
AndreaBeaulieu.com 
 
April 6, 2015
The Nonprofit Journal Radio Show
With Carolyn Sechler

April 15, 2015
Your Story and Your Brand Walk Hand in Hand!
ONE, Organization of Nonprofit Executives
Phoenix, AZ

May 28, 2015
Storytelling for Nonprofits
Live Webinar
May 31, 2015
Featured Performing Artist
West Valley Center for Spiritual Living
Peoria, AZ
Open to the public
More information here!

July 15, 2015 
Featured Speaker 
Conscious Connections Global 
Phoenix, AZ 

August 2, 2015
Featured Performing Artist
Creative Living Fellowship
Phoenix, AZ
Open to the public
More information here!

September 19, 2015
Odyssey Retreat
Conscious Connections
Phoenix, AZ

September 22, 2015
Telling Your Story for Impact & Investment
Social Venture Partners Tucson
Tucson, AZ

September 27, 2015
Featured Performing Artist
West Valley Center for Spiritual Living
Peoria, AZ
Open to the public
More information here!  
 
October 25, 2015
Featured Performing Artist
Creative Living Fellowship
Phoenix, AZ
Open to the public
More information here!

November 1, 2015
Featured Performing Artist
West Valley Center for Spiritual Living
Peoria, AZ
Open to the public
More information here! 

December 27, 2015
Featured Performing Artist
Creative Living Fellowship
Phoenix, AZ
Open to the public
More information here!

Keynote Representation

I am so happy to now be a member of the CBA Speakers Bureau family.  

 

Founder and CEO Carole Barnes is the consummate professional. Here's a link to my profile on her site for everything keynote!
Tales of Transformation and Artistry

Three Questions to Discover Your Brand's "Je Ne Sais Quoi"

I like making the unconscious conscious because the unconscious is where most creative ideas live. So, it makes sense I would LOVE finding a tool that helps me discover those creative ideas with and for my clients, and put those ideas into a tangible, practical expression of their brand.

The tool I discovered is archetypal branding -- the process of identifying which archetype is most aligned with your brand and consciously using the images and words associated with that archetype. Archetypes like the hero, the jester, the caregiver and the magician, to name a few, are found throughout the world, and because we grow up understanding what they represent, we are naturally drawn to those with which we feel at home.

Take for example, Trader Joe's. Trader Joe's would represent the "explorer" brand. The explorer seeks a better world -- one that is congruent with his or her inner needs and values. The same could be said of Starbucks, which brings a real sense of adventure with it. Explorer brands give one a feeling of wide-open spaces and cater to the quest for individualism. If this is important to you, you are likely to frequent these businesses because they speak your language.

By asking questions to discover your archetypal brand, you start to uncover your "je ne sais quoi" -- your ways of being, serving, playing and working that are uniquely and specially yours. Here are three questions to get started:

1. Who created your organization and what core values are represented?

2. How are these core values brought to life specifically in the way your clients use your product or service -- how are your values "grounded" in what you deliver?

3. Are those who provide a similar kind of service or product aligning with a particular archetype, and if so, what is it and how well are they doing it?

These three questions will start you on the journey of finding your brand soul, substance and competitive leverage, and discovering your own "je ne sais quoi."

Enjoy the journey!

 

As an executive speech coach, story performance and presentation skills coach, and strategic brand messaging consultant, Andrea Beaulieu combines her expertise as a speaker, writer, branding coach and performer to enable her clients to be powerful presenters and tell their stories with enthusiasm and passion, and to speak from their authentic voice. 

 

She has graced numerous stages as a professional speaker, trainer, and performer. She knows the ins and outs of working with an audience and brings a wealth of experience and expertise to her clients, helping them capitalize on the power of the platform and avoid the pitfalls.  

 

Andrea has trained hundreds of individuals and groups in speaking and presentations skills. She has worked with numerous C-level individuals at international and national organizations over the course of her career, crafting speeches and other communications materials including editorial, branding and marketing communications. She assists individuals and organizations to get to the essence of their purpose, values, and goals and deliver them powerfully and authentically in the world -- to become an irresistible force for their message!

 

As a professional speaker, Andrea has shared her expertise and inspirational stories with diverse audiences including the Women in Intel Network, the American Academy of Family Physicians Women's Health and Physician Wellness Conference, Northern Trust Bank. She is exclusively represented by CBA Speakers Bureau. She has performed on hundreds of stages in various venues, and traveled with the international organization, Up With People, singing and dancing at Super Bowl Halftime and the Indianapolis 500.

 

Andrea serves as a faculty associate for the ASU  Lodestar Center for Philanthropy and Nonprofit Innovation. She is board certified as a practitioner in Neuro Linguistic Programming (NLP),and has received certificates from the Institute of Cultural Affairs (ICA) in Facilitation Training and from the Chemical Awareness Training Institute in Student Assistance and Support Group Facilitator Training. She is an Advanced Communicator Silver with Toastmasters International. She has a certificate in Transformational Life Coaching from the nationally accredited Southwest Institute of Healing Arts, Tempe, Ariz., completing an intensive 100-hour course. She graduated Magna Cum Laude in Mass Communications from Arizona State University, Tempe, Ariz.