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Create. Inspire. Serve!
June 2013 |
Welcome!
I love reading and recently picked up a wonderful book, The Hero and the Outlaw, by Margaret Mark and Carol S. Pearson. In this book I've learned about the power of archetypes in communicating and marketing your services and organization. What I love about the information in this book is that it is so aligned with the power of your stories, specifically your "brand story" or what could be called your "creation" story. Make sure to check out this month's video and the "Tell Your Story" section to learn more! Hope you enjoy!  |
Creativity Tip: Create Meaning with Your Brand Archetype Every organization has an archetype that represents its brand to the world, whether it's known or not. Knowing what that archetype is, how to align with it, and how to communicate the meaning of it, can help you create much more powerful connections with your clients, donors, volunteers and other VIPs. Click on this photo to learn more about the brand archetype!
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News and Upcoming Events
November 7, 2013 "Did You Hear About . . . ? Telling Your Story Powerfully for Impact and Influence!" 21st Annual Nonprofit Conference on Sustainability Strategies ASU Lodestar Center Phoenix, AZ
Story Performance/Presentation Skills Coaching and Training. Learn how to emotionally engage your audience through your story and speaking skills. Andrea coaches you and your team to develop your own personal strengths, connect emotionally with your audience and inspire action! Learn more.
Leadership Messaging Coaching and Training
To lead well, leaders need to communicate a message that combines a clear, strategic idea, with dynamic delivery. I work with executives and staff to:
* Understand and develop their core message and deliver it with clarity, enthusiasm and impact, inspiring confidence, commitment and action; * Identify and determine the strategic placement of stories and information for speaking dates, presentations and meetings;
* Showcase messages in formats including keynote speeches, presentations, elevator speeches, pitches, and written and online editorial and marketing content. Interested? Call me at 602-769-3674 or email me at [email protected].
Introducing a new program and workshop:
Your Story and Your Brand Walk Hand in Hand!
I had the great privilege to deliver this program to the Scottsdale Area Association of REALTORS® recently. Here's what they had to say:
"Andrea's program on branding was a huge success! Andrea helped our members take a deep and focused look at the language they use to differentiate themselves, how they back that up with their introductory speech, and how to create engagement with potential customers in an enjoyable and meaningful way. I highly recommend her." Micki Lang, Assistant Executive Officer, Scottsdale Area Association of REALTORS®
If you're interested in learning how to cut through the confusion and deliver clear, powerful messages to your audiences, please call or email me at 602-769-3674 or [email protected]. |
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Tell Your Story!
What do you do? What difference does it make? Should I hire you? Should I invest in your organization? Do I resonate with your organization's mission, vision and values?
These are the kind of questions we all get, spoken or unspoken, no matter what our work or line of business, no matter whether we're responding to an RFP or making a sales pitch. How do you respond? Are you clear and definite, or a little fuzzy depending on the circumstances?
In their book, The Hero and the Outlaw, Margaret Mark and Carol S. Pearson explore the power of archetypes to answer these questions by establishing and communicating the meaning of your work. They make the argument that in this world of constant change and often unlimited choice, the meaning behind your organization's mission, services and products is what attracts people and support to you. That meaning can be powerfully communicated through the archetype that captures your essence and best represents your brand. There are many steps to identifying and understanding how to utilize an archetype in your branding, but it starts with determining which one you are. When you read the descriptions of these archetypes, which one are you? The Innocent: Is associated with all things good, pure and simple. Is a good identity if your brand provides a simple solution, is associated with health, nostalgia, children, puppies -- that sort of thing. The Explorer: Is associated with seeking your own individuality, exploring the world, expressing your uniqueness. Is a good identity if your brand helps people feel free, is nonconformist, is into nature or action. The Sage: Is associated with truth, experts, critical thinking, mastery. Is a good identity if your brand provides information or wisdom, is linked to hard data, or scientific breakthroughs and encourages people to think.
The Hero: Is associated with achievement, competition, and making a difference through strength, competence or courage. Is a good identity if your brand helps people perform at their highest level, if you are responding to a major social problem and asking people to help, or you have an invention or innovation that can make a huge impact in the world.
The Outlaw: Is associated with unconventional behavior, becoming a rebel or revolutionary, and shocking others in disruptive ways. Is a good identity if your brand thumbs its nose at society's values, actually destroys something (like a bulldozer) or identifies with those who feel alienated from society. The Magician: Is associated with transformation, magical moments of experience, moving from vision to manifestation, intuition and flow. Is a good identity if your brand is transformative, helps to expand consciousness, and has a user-friendly technology.
The Regular Guy/Gal: Is associated with connecting, fitting in, humanitarianism, a belief in the natural dignity of every person. Is a good identity if your brand is commonly used in everyday life, helps people feel they belong, or is associated with a down-home organizational culture.
The Lover: Is associated with great sex and romance, following your bliss, committing to whom or what you love, self-acceptance, spiritual love and ecstasy. Is a good identity if your brand helps people find love or friendship, fosters beauty or communication among people, or is part of an intimate, elegant organizational culture.
The Jester: Is associated with having a great time, games, fun, cleverness, being in the moment. Is a good identity if your brand helps people have a good time, feel they belong, and is part of a freewheeling organizational culture.
The Caregiver: Is associated with caring and nurturing others, self-care, altruism and concern for the world. Is a good identity if your brand provides support for families, is in health care, education or other similar fields, or helps people care for themselves.
The Creator: Is associated with being creative and innovative, giving form to your vision and influencing culture and society. Is a good identity if your brand encourages self-expression, is in a creative field or for do-it-yourselfers.
The Ruler: Is associated with taking responsibility and exerting leadership. Also known as the boss, aristocrat, parent, role model. Is a good identity if your brand is a high status product or service that enhances power, has a regulatory or protective function, or promises safety or predictability.
You may see yourself or your organization in several of these, of course. It's best, though, to choose one as your foundation. I'd love to know which one you choose!
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Looking for a Vocalist? I'd love to entertain your guests at your next event with your favorite song and a selection of contemporary, light jazz and country favorites!
Celebrate with Love Is Loud! Click on this photo for a preview:
Interested in hiring Andrea to wow your audience at your next event? Contact her at [email protected] or 602-769-3674. |
Andrea Beaulieu provides inspired coaching, consulting and communication artistry for individuals and organizations committed to making a difference. This includes story performance and presentation skills coaching/training; leadership messaging coaching and training; marketing consulting; culture catalyst consulting and executive coaching; speaking and performing. She is the author of two books, "Finding Your Authentic Voice, Seven Practices to Free the Real You and Find Love, Happiness and Fulfillment," and "Ah Ha! 100 Flashes of Insight and Inspiration from Your Authentic Voice." |