Beyond Cliché Brand Descriptors
Brand descriptors are those words we use to describe what we do. The problem is, we can get in the habit of using the same old words – clichés that don’t really describe what we do. We don’t dig deep enough to uncover what really makes us different and compelling. Through a structured process, you identify what language most describes the value and results you bring to your clients – the key to creating powerful, effective marketing and sales materials and presentations.
Enhanced Introductory Pitches
Elevator Speech: The typical “elevator speech” tells a client what you do, but that is not enough to create a relationship. To create real interest, an introductory pitch needs to share the “why.” The “why” reflects your values and begins that process of creating a relationship with your prospects. Through a structured process, you dig deeper into the “why” so you can open the door to “tell me more.”
Business Development Pitch: As the beginning to a sales presentation, or as a stand-alone, this pitch is a structured introduction that relates why your product or service deserves additional attention. It includes information on your initiative or product, relevant company background, supportive data, growth potential, supporters/backers, a story/anecdote/testimonial, and your ask. You accomplish this through a structured process of answering a series of questions and coaching to develop the smooth delivery of this pitch.