What is your personal brand? Do you know? Do you have a clear vision of how you want to contribute and how you are showing up?
If you work for an organization, how would your employer, your co-workers and your community members describe you, and does that align with what you know to be true?
If you work independently, how do your potential clients know what it would be like to work with you? What your go-to skill is? How you could support their efforts?
No matter how good you are at your work, if no one knows it, or if what they perceive or believe about you doesn’t represent your authentic voice, you could be missing some valuable opportunities, and so could those people who would benefit from your contribution.
Your personal brand isn’t something you craft – it’s something you discover and bring to life. It’s like your signature – authentically yours and uniquely expressed! It’s the culmination of your experience and the wisdom you’ve gained. It’s you, communicated mindfully and creatively in the world.
If you let your personal brand just happen, it might not be what you want. We live in an era of instant information and your brand is everywhere. It’s essential to your success to take the initiative and make sure your personal brand reflects what you represent!
Through the Discover Your Personal Brand Coaching Program, you can be well on your way to taking control of your presence!
Phase I: Discover your brand. Using my creativity process, Seven Practices to Find and Follow Your Authentic Voice®, and other authentic leadership tools, you’ll get clarity on your vision and your purpose, and learn how to connect with your intuition and creativity to determine the areas most important to you and what you want to be known for.
Phase II: Clarify and craft your message. You’ll uncover your story, your brand descriptor and brand gift, and craft your enhanced introductory pitch. You may also want to explore new ways to communicate interpersonally to minimize confusion and create mutually supportive relationships.
Phase III: Bring your brand to life. You’ll develop your personal/professional customized brand identity, which may include reviewing and refining your Linked In profile, Facebook profile, Twitter profile, and email signature, among other vehicles. Depending on your goals, you may want to enhance your presentation skills and networking practices to ensure you are communicating who you are and what you stand for with confidence and enthusiasm.
This is such a fun and rewarding process. I’d love to support you to discover and bring to life your personal brand!
To learn more, contact me at Andrea@AndreaBeaulieu.com to schedule a complimentary Personal Branding Consultation. I’d love to talk with you!