Presence! Don’t be boring — make sure your story has the secret sauce!
This post focuses on understanding the purpose and components of a story -- really the secret sauce. Without these, stories often go on and on and you run the risk [...]
How To Make Sure Your Heartfelt Story Isn’t Manipulative
Welcome to this edition of YourCast, where you'll find quick tips on speaking, leadership and communication skills. If you enjoy this, share it with your network! They can sign up [...]
What’s Your Brand Archetype? Marketing Through Meaning
What's an archetype and why do you care? An archetype is a construct for how we understand life. The hero. The jester. The explorer. Can't you think of people who [...]