Get Your Story Straight on the Page and On the Stage
Workshop presented with Barbara McNichol
Entrepreneurs and leaders of organizations can’t rely on simply conveying facts to call people to action. People act when they feel moved, when they “get” your message deep in their bones. Otherwise, why would they invest their precious resources on what you offer?
Whether you’re speaking to a single person or a roomful—or writing web copy or articles—a strong emotional appeal strengthens your chances to inspire your audience. Through this program, co-presented with expert editor Barbara McNichol, you’ll learn how to personalize stories and share them from the heart—both on the stage and on the page.
Barbara brings three decades of writing and editing experience to helping professionals add power to their pen. Before founding Barbara McNichol Editorial in 1996, she worked in corporate and small business environments. Today, she specializes in editing marketing materials and nonfiction manuscripts. Barbara has created a word choice guide called Word Trippers: The Ultimate Source for Choosing the Perfect Word When It Really Matters, available at www.Wordtrippers.com. Her website is www.BarbaraMcNichol.com.