Four Stories Every Organization Needs to Have!
What's the story? Did you hear about . . . ? How do you do that? These are the kinds of questions all employees ask at some point and whether [...]
What’s the real cost of those little white lies?
This morning, I drove to one of my regular Starbuck's to meet with a representative for a new publication. He had contacted me last week inquiring whether I would be [...]
What’s Your Brand Archetype? Marketing Through Meaning
What's an archetype and why do you care? An archetype is a construct for how we understand life. The hero. The jester. The explorer. Can't you think of people who [...]
Face Your Fear with the Three Billy Goats Gruff!
The last thing we want to do when we're feeling uncomfortable, scared, nervous, or downright terrified, is feel that fear! Isn't that true? But, as counter-intuitive as it seems, this [...]
Three questions and three answers on creating impact through your stories.
Stories are the tool for creating impact, whatever your goals are in telling the story. Think about it. When do you not use a story when you are attempting to [...]