What’s your story ?

Identifying the story that will help you make your point, land the donor, or sell the job can involve many more questions than answers, at least at first.

In my own business, I’ve created and shared a number of stories for different purposes. I’ve written my brand story, shared success stories, told personal stories and uttered a couple of recovery/redemption stories. Each time, I chose to step into the unknown and express some vulnerability to make my point.


What makes this worth it? Well, not only are stories one of the most powerful tools to engage and persuade others, we are wired to hear them. That gets us going. What carries us through the process is love, pure and simple.