What’s an archetype and why do you care? An archetype is a construct for how we understand life. The hero. The jester. The explorer. Can’t you think of people who automatically fit into one of those archetypes? It’s the same with organizations. This video introduces the power of archetypes in telling the meaning of your organization through your brand, and your brand story.

[youtube: https://www.youtube.com/watch?v=Gri59kAGkkg]